coca-cola system — Bottle Records

While many view our company as simply "Coca‑Cola," our system operates through multiple local channels. The primary way that our products reach the marketplace starts with Coca‑Cola, which manufactures and sells concentrates, beverage bases and syrups to bottling operations. Coca‑Cola also owns the brands and is responsible for consumer brand marketing initiatives. Our Coca‑Cola bottling partners manufacture, package, merchandise and distribute final branded beverages to our customers and vending partners, who then sell our products to consumers.

All bottling partners work closely with customers – grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, among many others – to execute localized strategies developed in partnership with our company. Customers then sell our products to consumers at a rate of 2.2 billion servings a day.

Created by

Sisi Huang
Runxin Zheng
Jingxia Xu